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Last night, the Jonas Brothers put on a private concert at The Roxy for celebs and their kids to celebrate the launch of 77kids by American Eagle. Guests included Jenny McCarthy, Patricia Heaton, Melissa Joan Hart, Brooke Burke, Lisa Rinna, Harry Hamlin, Camryn Manheim, Victoria Justice, and many more. In addition to watching Kevin, Nick and Joe perform, guests got goodies from the 77kids by American Eagle gifting lounge such as denim, hoodies, t-shirts and other treats. Sweet!

The concert will air one time only on on Sunday, November 16, 2008 at 3PM EST. Be sure to check it out, and then shop the store for cute kiddie apparel!