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Just as it was reported that Victoria and David Beckham's stint in Los Angeles was to help raise their profile in the US (never mind the minor details of Becks' $32.5 million contract with the Galaxy soccer club), now reports say Katie Price (aka Jordan) and her husband, singer Peter Andre, are moving the Hollywood for the same reason.

The Sun reports the couple are packing up and Andre is quoted as saying:

    "We’ve told the kids we’re moving to Los Angeles, but I don’t think they really understand what that means. They’ve never been there before, so they don’t know what to expect, but I have no doubt that they are going to love it there. It’s so sunny and there’s so much for them to do. With the help of Kate’s mum Amy, we’ve found a great school for Harvey so he can continue with his learning. He’s going to love the fact that he can go swimming so much out there as well.”

And talk about a formula ... the couple will reportedly continue shooting their old reality show, Katie & Peter, while they're here -- taking a cue, again, from Victoria!