GQbruno.jpg Bruno graces the July issue of GQ, and not only did the sexy Austrian fashion journalist bare his goodies on the cover, he also posed for some racy pics inside the mag!

Of course, Sacha Baron Cohen's character also chats with GQ about manscaping, wearing high heels, anal bleaching and oh, you know, everyday items like nipple clamps.

Hey, anything for publicity! And it certainly isn't hurting him...we can't WAIT to see this movie!

"Bruno" hits theaters on July 10.

picture courtesy of Mark Seliger / GQ Magazine