beyonceheatsitup.jpg Beyonce's new perfume ad for Heat has hit the web, and if you think this promo picture is hot, wait 'til you watch the video below! It's on fire ... literally!

Beyonce told WWD, "The scent thrills and enthralls, drawing you in. At the same time, it is elegant and feminine with an air of mystery. I created this fragrance for self-assured women everywhere, for women who are not afraid to desire and to be desired."

I like certain songs of hers (I still can't stop playing "Halo"!), but I've never really understood the hype about Beyonce until now. Not only do I LOVE this song and commercial, but have we ever seen Beyonce like this before? I mean, it makes "Single Ladies" look like a tame Taylor Swift video!