janetjacksonfur460.jpgJanet image courtesy of Blackglama

Janet Jackson is the new face of Blackglama ... a company that claims they are "world renowned for their unbridled luxury and elegance" ... and fur. Pamela Anderson, an animal rights activist, is not impressed.

In an interview with Out Magazine, Anderson had this to say about Jackson's Blackglama What Becomes A Legend Most? fur campaign:

    "It's disappointing. She has spoken out against fur before. I don't know why some people stop listening to their heart. I guess some people get greedy, but it's sad."

As for why the company chose Janet, Blackglama CEO, Joe Morelli, released this statement:

"For decades, Blackglama has represented the finest, most exclusive mink in the world. Much like Blackglama, Janet Jackson has occupied a similar position in her respective industry. Janet is an icon in the world of music and entertainment, a true legend. She represents everything this storied campaign embodies. Janet is to entertainment what Blackglama is to luxury."

People for the Ethical Treatment of Animals (PETA) is furious with Jackson's participation in Blackglama's campaign. Dan Matthews, PETA VP, fired off the following letter:

    Dear Janet,

    Greetings from PETA. I was disappointed to read that you're in a campaign promoting fur. We met years ago at your Velvet Rope release party at Sony Studios, and you told me that you appreciated PETA's work and were completely fur-free. (Your brother Michael, who I met a few times, was also a big animal lover of course, and he appreciated our efforts to expose cruelty to animals). You and I spoke at length about the fur issue. You told me that you were always aggravated at photo shoots when stylists would try to throw fur on you and that you were even wary of wearing fake fur out of concern that it might actually be real or look real in photos and send the wrong message. You were very straightforward and sensible about it. What happened?

    Model Gisele Bundchen posed for Blackglama and later publicly regretted promoting fur. I'm hoping that you'll do the same and be a good role model against needless violence and killing. If you still have the coats from your shoot, please consider donating them to PETA's fur-coat giveaway program. We'll distribute them to homeless women and children and refugees—those who have no other means of staying warm.

    "What becomes a legend most" is extending compassion to include all who are capable of suffering. I've admired your grace from Good Times to your family's recent hard times. I sincerely hope that the events of recent years haven't hardened your heart to the suffering of others.

Jackson recently tweeted the following about her involvement with the campaign:


Reps for Janet Jackson couldn't be reached for comment.