Courtesy: London Fog

Christina Hendricks is making London Fog a whole lot sexier! The curvy red-head is the newest face and body for the luxury label.

For London Fog's 2010 campaign, the Emmy-nominated Mad Men actress works a sexy trench ... baring her signature cleavage.

Hendricks had this to say about the sultry black and white ads:

    “London Fog is a classic brand, which I love. It also ties into Mad Men, we used London Fog in the show and this was a nice way to tie everything together. The trench is such an iconic shape for men and women. It works for anyone – it worked in the 1960s and it works now.”

Hendrecks is following in the footsteps of London Fog alum: Tony and Eva Longoria Parker, as well as Gisele Bundchen.

The new campaign will hit magazines this October.

See another cleavage-baring ad of Christina after the jump ...