Jersey Shore is not only the most successful series MTV has had in seven years, but it stands to make one of its breakout stars, The Situation, a very rich man.

In addition to the $60,000 per episode fee plus incentives based on ratings that Mike "The Situation" Sorrentino managed to negotiate for season three of the hit show, he'll also pull in millions from personal appearances, endorsement deals, his workout video, vitamin line, book deal, iPhone app and of course, he also gets a percentage of the sales of all merchandise related to the show, which includes DVDs, T-shirts, buttons and Halloween costumes.

"We are really excited about all the opportunities coming Mike's way," Sorrentino's manager, Mike Petolino of Gotham Entertainment told THR. "He has been able to secure many endorsement deals, business opportunities and additional television offers based on the success of the show. Our goal has always been to try to build a brand if the situation presented itself."

Pun intended, we're sure.