Courtesy: Badgley Mischka

Rumer Willis is embracing her unique look as the new face of Badgley Mischka's spring 2011 ad campaign.

The daughter of Bruce Willis and Demi Moore had the following to say about her new glamorous gig:

    “I was thrilled and honored to be chosen to represent the Badgley Mischka brand. Working with Mark and James is an incredible opportunity.”

The designers, who are thrilled with their choice, add:

    "We adore Rumer, she is glamorous, youthful and fun. Rumer captures the spirit of all of our spring collections, especially our newly launched Mark + James collection.”

Rumer is following in the footsteps of Eva Longoria and Carrie Underwood who also represented the luxe brand. Tres chic!