Hey, they're doing it so the clothes are easily affordable for everyone - that's cool, right?

The Kardashian sisters are at it again! First there was reality TV, then a book (Kardashian Konfidential) and now a clothing line...

Come August, the Kardashian Kollection will launch at Sears stores. And the line will feature around "40 clothing pieces, 20 lingerie styles, 60 pieces of jewelry, 30 bags, 25 hats and gloves, and 12 pairs of shoes," reports WWD.

Khloe explains the reason behind choosing Sears: "Not only do they have locations nationwide, but we recognize that Sears will allow us to reach multigenerations of fans and people who are interested in fabulous clothing at affordable prices."

And Kourtney adds, "We love Sears. There is a Sears right near our house."