badgleyrumer460.jpgCourtesy: Badgley Mischka

Rumer Willis has never looked better than she does here as the face and body of Badgley Mischka's latest campaign.

Demi Moore and Bruce Willis' daughter is certainly turning up the heat while striking seductive poses on the beach in the gorgeous designer duds.

Looks like Rumer has inherited mom's sexy body. Loves it!

See one more stunning shot of Rumer after the jump ...