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Material Girl/Macy's

Wow.

Kelly O looks H-O-T in these new ads for Madonna and daughter Lourdes Leon's Material Girl line, and we almost didn't recognize the Dancing With The Stars alum, because she's gotten so tiny!

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The ultra-slim reality star is captured posing in a series of graffiti ads, which are very 1980's, and we love the vibrant floral patterns and jumpers. This line seems a bit more toned-down than the first collection Taylor Momsen modeled, and we must admit, we like it better.

Working with Madonna had always been a dream for Kelly. The spokes-model revealed when announcing she was chosen to take Momsen's spot:

    "I take so much of my style from Madonna in the '80s and I really admire how Lola dresses and that she stays true to herself, It’s such an honor to be a part of this campaign and it was an amazing experience to work with Madonna and Lola. Material Girl is incredible because it’s high fashion but it is accessible to everyone at Macy’s."


We can't wait to see the line in stores for ourselves!

Check out Taylor's first Material Girl ad, and tell us who's shots are hotter, after the jump ...