Lady Gaga's image continues to evolve ... from her Grammy's alien-like look to glamming it up for M.A.C.'s Viva Glam Campaign promoting AIDS awareness.

While staring at her glamourous reflection in the mirror, Lady G applies the campaign's nude-hued lipstick. Way to sell it, Gaga!

M.A.C. promises that the campaign will allow fans to work with Gaga and her stylist on a fashion collaboration. Time to think outside the box.

Find out how much money Gaga has raised to date since becoming a spokesperson for M.A.C. AIDS Fund ... after the jump.