Melanie Brown fitness week spice girls london uk

Melanie Brown is the global ambassador for International Fitness Week for the third year running, and the pop star/Dance Your Ass Off host helped kick off the activities at the Old Spitafield Market in London today.

Melanie is taking a very hands on role with the campaign, and she's set to visit Fitness First clubs across the globe this month to help promote IFW and exercise in general. Given her philosophy on eating healthy and working out, it seems like the former Spice Girl is the right woman for the job!