Image at left courtesy: Twitter

Out with the old and in with the new!

Hugh Hefner just announced he's got a new girlfriend, a mere week after his ex-fiancé, Crystal Harris, broke off their June 18 nuptials.

The 85-year-old playboy introduced Shera Bechard as his newest ladylove, Tweeting on Monday:

    "Shera is both our November 2011 Playmate and my new girlfriend."

Apparently Hef's new girl has been planning on moving into the mansion for a few months. The buxom blonde Canadian expressed via her website on March 31, 2011: "I’m moving to L.A. into the Bunny House, one week from today. I’m both excited & nervous…."

But Bechard isn't your everyday bunny; she studied perfumery in Paris and someday wants to run her own line, according to her blog. Hef is just the man to help make that dream happen!

Find out what Crystal Harris had to say about her new replacement, after the jump ...