Julia Roberts And Christy Turlington Too Airbrushed For UK Ad Standards
Posted on Wed Jul 27th, 2011 2:52pm PDT By X17 Staff
Should airbrushing be illegal?!
Well, no one's really saying it should ... yet. But the UK's Advertising Standards Authority has a problem with two L'Oreal-brand ads featuring Julia Roberts and Christy Turlington, claiming the commercials have been a bit too Photoshopped.
The ASA ruled both ads breach the code for standards of exaggeration -- calling the advertisements misleading -- and they've banned them from future publication.
Roberts' ad for Lancome promotes Teint Miracle, which claims it creates a "natural light" on the skin. The campaign was shot by famed photographer Mario Testino.
Turlington is featured in an ad for a Maybelline product called The Eraser, which claims to erase wrinkle lines.
UK politician Jo Swinson, who is well-known for her battle against the unrealistic portrayal of women in advertising, filed the complaint with the ASA saying the ads are "not representative of the results the product could achieve."
Poll
Is airbrushing wrong when promoting a product?
| No; the models need to look good otherwise we won't buy the products. | |
| Yes; if the product works, reality should be good enough. | |
| There's a limit -- a little Photoshopping is okay but completely changing the image is wrong. |
