Kris Humphries has been named the new face of luxury Italian watch company Sector.

At a press conference held this morning at New York's Trump SoHo hotel, Humphries, 26, told the press:

    "I'm happy to be here. As you all know, this has been a difficult time in my life, and I'm so grateful [for] my friends at Sector for their unwavering support."

Kim Kardashian's soon-to-be-ex is reportedly making $150,000 in the endorsement deal.

Humphries added, "I'm really honored to be with the Sector brand. Most of all, they really do have great watches A portion of the sales will go to my foundation which is all set up to fight against childhood obesity and it's a really great thing."