Nicole Richie West Hollywood Fred Segal

Fashion designer/TV star/mother-of-two, Nicole Richie opened her holiday pop-up shop for jewelry label House of Harlow 1960 Saturday at Fred Segal in West Hollywood.

Richie's been busy in between her almost daily trips to the gym -- it was recently announced she's launching a clothing line for QVC, and her new reality fashion show with Jessica Simpson, Fashion Star will launch on NBC in February.

But as Nicole is pushing her accessories line and her clothing line, Winter Kate, she said recently of her own fashion sense: "It's not that deep for me." Well it's lining her very deep pockets, that's for sure!