Beyonce's latest promotional ad for her fourth album 4 is ruffling feathers. The photo, which was shot before the singer was sporting a baby bump, shows Beyonce looking a few shades lighter than her actual skin tone.

The 30-year-old songstress, wearing a blonde wig and black crochet monokini, raised eyebrows back in August of 2008 after appearing in a L'Oreal ad with digitally altered lighter skin.

What are your thoughts of the ad?