We gotta say ... LeAnn Rimes is one lucky lady! Her sexy hubby Eddie Cibrian is showing off his sexy chest for Charisma's Spring 2012 campaign. Yes, please!

The 38-year-old actor is seeing taking a dip, lounging around in bed and toweling himself off.

When asked about the brand's bedding and towels, Cibrian said:

    "Charisma bedding is so comfortable and luxurious, the only problem is that you don’t want to get out of bed in the morning, it feels so good."

Lovin' those bedroom eyes, Eddie!

See more of the sexy photo shoot in the gallery below.