Giuliana and Bill are the proud parents of baby boy, Edward Duke!

The little guy, born via surrogate in Denver on August 29, is featured on the cover of Life & Style.

The former Apprentice winner tells the mag:

    "[He's] got Giuliana's dimples!. It's amazing how maternal instincts have taken over, and Giuliana's just supermom."

As for how they chose their son's name, Giuliana adds:

    "Edward is Bill's late dad's name and my dad's name. It was a way to honor them. And Duke means leader."

Congrats to the family of three!