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We know celebrities like to be alert, but who knew so many love to pound energy drinks?

An array of stars, young and old, hit the pink carpet in Beverly Hills to help promote Mr. Pink's Energy Drink.

From Michael Jackson's kids and sister LaToya ... to Audrina Patridge, it was all about the ginseng! And of course, we can't forget about the lovely Lindsay Lohan who seemed to grab all the attention for the night.

Gotta get that energy!