Eat your heart out, K. Stew!

This is our first look at Robert Pattinson's Dior Homme fragrance ad, and the Twilight star may not be doing anything remotely exciting in this shot, but he looks oh so fine!

“Dior is delighted to announce that actor Robert Pattinson is to be the new face of Dior Homme fragrance. #DiorRob” Dior wrote on their Twitter account yesterday. “He has since proven the scope of his acting talents by choosing films as varied as Remember Me by Allen Coulter, Water for Elephants by Francis Lawrence, in which he starred alongside Reese Witherspoon, or with his role as Bel-Ami, the famous Maupassant character. Today we are excited to announce that he will join the privileged circle of Dior faces. Photographed by American artist Nan Goldin and filmed by French director Romain Gavras, this new Dior Homme communication campaign is currently broadcast exclusively in Europe (except UK) and Asia (except China and Japan)."

Wait, so there's a VIDEO of Rob for Dior? Can't wait for that!