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Fashion Star has been cancelled, NBC Entertainment President Bob Greenblatt confirmed at the Television Critics Association press tour today.

The show premiered at the beginning of 2012, and even with the star power from mentors Jessica Simpson and Nicole Richie, the series seemed to start its downward spiral when original host and executive producer Elle Macpherson stepped down at the end of the first season. British style personality Louise Roe (who?) replaced Macpherson for season two, but thanks to low ratings the show eventually got bumped to the Friday schedule. The series finale only had 2.5 million viewers.

Contestants on the show were judged by buyers from Macy’s, Saks Fifth Avenue and H&M, and each week they tried to get their collections picked up by the retailers. The winner of the competition received $6 million, but by season two the prize money was cut in half and the format became even more confusing.