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Last week Nicole Richie posted a Photoshopped Instagram picture of herself with purple hair, and after careful consideration she took the plunge and actually dyed her locks a bright lavender hue!

Fellow purple-haired starlet Kelly Osbourne might have been behind this too, because after she saw Nic's Instagram pic, she wrote, "I'm in loooooove with @nicolerichie even more now I have seen this pic! I dare you to make it permanent so we can match!!!!"

Richie debuted the look on Sunday evening, and she posted the above Instagram shot and wrote, "About last night"

What do you guys think of Nicole's new 'do? Love it or lose it? We're just wondering how long she keeps it...