Gwyneth Paltrow Makes A Coffee Run Incognito

Gwyneth Paltrow didn't want to be seen making a pit stop at the hip Brentwood bakery/eatery Farm Shop, on Monday -- she hid behind her take-out bag when she spotted our cameras.

Funny thing -- Farm Shop is right next door to Reddi Chick at the Brentwood Country Mart, where estranged hubby Chris Martin reportedly took their kids Apple and Moses for "fast food," which supposedly p*ssed-off Gwennie.

Anyway, it's obvious Ms. Paltrow keeps her frame so slender by staying away from french fries and the like. In fact, the Goopalicious gal is so dedicated to good food, she announced on her website today, she's launching a cookbook club. Here's what she said about it, on Goop:

"While I have always liked the idea of a book club (sorta) I am just not that type of gal. Until one of my gorgeous girls suggested we do a different book club of sorts. A cookbook club! Now, as someone who gets in bed and reads cookbooks cover to cover as if they were novels, this idea was scintillating."

Scintillating, indeed!