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Ooh la la!

David Beckham stripped down to nothing but his underwear and showed off his sexy bod for the new H&M body wear campaign, and we can see why Victoria Beckham is so smitten with her hubby!

The soccer star shows off his sexy tattoos and ample package in a series of photos, and it seems like the company has figured out that the best way to sell garments is to not wear any!

"I'm really excited about my new Bodywear collection. It has a heritage sportswear feel, with a focus on function and, of course, a great fit. As with everything in my collection, quality pieces with a masculine edge are key. I hope everyone will love them as much as I do," the gorgeous Brit said of the line.

Who needs a sports career when you can make money being hot?