This is insanity!

Kim Kardashian's new video game Kim Kardashian: Hollywood could net her more than $200 million, it has been reported. The free app is ranked #3 on the iTunes chart, and could prove to be her most lucrative business venture yet!

"This project has been an amazing experience. I'm so excited that people are enjoying the game!' I partnered last year with a fantastic company called Glu Mobile to create what is now the No. 3 Free and No. 5 Grossing game on the Apple App Store. We collaborated on every aspect of the game's design details and continue to do so with the updates we are bringing out," the reality star told E! News.

The goal of Kimmy K's game is to create your own celebrity and rise to fame and fortune while purchasing virtual accessories and outfits with real money.

Everything she touches lately turns to gold!