Getty Images for Bodylab

Look out Gwyneth Paltrow! Jennifer Lopez is launching Bodylab, her own health and wellness brand, and she looked like a million bucks at the company's kickoff event in Santa Monica, California on Tuesday.

The 45-year-old superstar posed for pictures with partners Chantelle Daines and Dr. Amy Heaton, and she then sat down to explain why she's jumping on the lifestyle bandwagon. Bodylab is described as "a revolutionary health and wellness brand designed for women by women," and the website sells products like protein shakes, cleanses and detoxes.

J. Lo posted a snapshot on Instagram and wrote, "Loving yourself is the greatest part of becoming the girl of your dreams. #BeTheGirl #LOVE @bodylabforwomen #JLoBodyLab." Given how amazing she looks (and the fact that she seems a bit more accessible than Gwynnie), we're curious to read about her recipes and health tips!