Adam Levine is getting cheeky ... and we love it!

Maroon 5 released the music video for their new single "This Summer's Gonna Hurt Like a Motherf*cker," and while we don't understand why we hear the F-bomb so many times in the chorus, we love the catchy tune! And the sequence in the beginning of the video where Adam is wearing nothing but a towel? Hot damn!

Adam posted a link to the video yesterday and wrote, "Oops… We dropped our new video…" and this went up one day after the band postponed a gig in Alabama. On Friday Adam tweeted, "Guys, I HATE having to let you down tonight. My chords are toast. We resume Sunday in Birmingham. Apologies," but just the next day he wrote, "Feeling Better today. Saw The Doc. Resuming tour in Birmingham tomorrow! We're Baaaack!"

Whew!