We're not sure if she's simply copying Nicole Richie or if she's trying to find a way to stay relevant, but either way, we're not digging Kelly Ripa's new 'do!

On Tuesday the pint-sized TV host Instagrammed a pic of a horrendous pink dye job, and she wrote, "for the love of P!NK @ryantrygstadhair you are boss!" In addition to Richie, other starlets who have recently rocked pink tresses include Kesha, Kaley Cuoco, Julianne Hough and Iggy Azalea.

"They call me pinkie galore,” Ripa said on today’s Live! with Kelly and Michael, and co-host Michael Strahan pretended not to recognize her at the start of the show. But why did she take the plunge into a pool of hot pink? “Every time I go on vacation I dye my hair a different color,” she said. “It usually washes out and this will wash out. It’s part of my tradition — I like to have fun for a few weeks. I literally sat there with pink hair dye, multiple shades of pink on my hair for hours. I get very bored. I’ve had the same color for six months at least, and that’s a long time for me.”

"I think I might go red next," she added. "When we first put it on it looked really red and I was like, ‘I like it!’ I tried a red wig once and I was drunk with power."