After being spotted yapping on the phone, Kanye West headed to his design studio in Los Angeles on Friday. The rapper wore a yellow shirt paying homage to Kobe Bryant, but don't be fooled -- this $65 longsleeve tee is actually from Yeezy's Pablo line. Sigh. Is he ever NOT promoting himself?

After handling his business, Kanye met up with wifey Kim Kardashian for a lunch date in Beverly Hills. He rolled up in his pricey Mercedes McLaren will his missus rode in her range rover, and the two went their separate ways after grabbing a bite.

In other news, Kim -- and her sister Kendall -- got a MAJOR diss from Calvin Klein during a recent talk at the Savannah College of Art and Design with former CFDA president Fern Mallis. Klein has not been involved with the design process at the fashion house since he sold it to Phillips-Van Heusen in 2002, and when asked what he thought of Kendall's My Calvins ads, he was not pleased.

"I’m sure she’s a lovely young woman," he began. "It’s not the kind of thing I would have done, even today. Justin Bieber, yes. When [I say] I like Justin Bieber in the Calvin Klein Underwear [campaign], it’s because I like him — not because he’s got millions of followers. Now, models are paid for how many followers they have ... If you take really exquisite photographs of the right people in the right clothes in the right location, and you put it online, that’s fine. Just putting any old clothes on Kim Kardashian, long-term, isn’t going to do a thing.”

Ouch! We wanna know what Kanye thinks of that...