Business is booming for the plastic surgery princess!

Kylie Jenner opened the doors to her pop up shop at the Topanga Westfield Mall today, and she's nothing if not strategic, because she chose to not wear a single stitch of makeup to the event. She clearly knows that pix of her going au natural get the most attention, and what better way to get press for her new venture than that?

The reality star was greeted by hoards of screaming fans, some of whom had been waiting in line since 4:30am. The store is selling everything from apparel to lingerie to her famous LipKits, along with her sexy new 2017 calendar. Stocking stuffers anyone?

"She's very heavily involved; she's been in the store deciding what she wants it to look like. She cares a lot about the experience of the customers and wants them to feel like they're a part of her world," partner Shopify told fashionista.com about the 19-year-old entrepreneur.

Love her or hate her, she's laughing all the way to the bank!