The backlash over President Trump is hitting his daughter's pocketbook.

Ivanka Trump's brand has been dropped from Nordstrom, but the retailer insists they chose to stop selling the items because they weren't performing well, not because of that whole Grab Your Wallet campaign.

"We’ve said all along we make buying decisions based on performance. In this case, based on the brand’s performance, we’ve decided not to buy it for this season," a Nordstrom spokesperson told Fortune.

The campaign to boycott a list of companies that support Donald Trump has really taken off, and includes such popular brands as New Balance. The move seems to have ignited a trend, as 15 products from Ivanka's jewelry line are mysteriously missing from the Neiman Marcus website as of this morning.