A new ad featuring Kendall Jenner drinking a Pepsi has got Americans up in arms!

The advertisement borrows from protest imagery, with police in riot gear, demonstrators carrying signs and chanting and viewers are taking to social media to express their outrage over the spot.

People are taking to Twitter and elsewhere to express their anger over a huge brand like Pepsi, co-opting a serious and important movement -- one that has been fraught with tension between protestors and authorities -- and trying to make a dollar off it.

Meanwhile, Pepsi stands by their ad, saying in a statement, "This is a global ad that reflects people from different walks of life coming together in a spirit of harmony, and we think that’s an important message to convey."

Kris Jenner was proud, too, of her daughter's latest work, Tweeting: "So proud of you @kendalljenner! Thank you @pepsi for choosing Kendall to be the face of your new campaign! #Pepsi #PepsiMoment #LiveforNow."

The ad appears to borrow the now iconic image of Baton Rouge protestor Ieshia Evans who went up against police in riot gear with stoic calm and beauty. One fan Tweeted: "the new @Pepsi ad evoking imagery of @IeshiaEvans in Baton Rouge is total exploitative brand social activism bs."

What do YOU think?