This is insane!

Kim Kardashian is expected to make millions in mere minutes with the launch of her new KKW beauty line on June 21, WWD reports. The reality star will roll out her cream contouring kits, and projections say 300,000 units of the $48 product will sell out in less than five minutes, and net a whopping $14.4 million. Now that's easy money!

The Keeping Up with the Kardashians star has been accused of trying to steal sister Kylie Jenner's LipKit thunder, but she says it's like apples and oranges.

“I am older than Kylie. We definitely have a different audience. We do have a lot of similar things — but we aren’t doing the same products so we won’t run into that overlap. We’re really cautious of that. We work together to make sure that we don’t overlap like that," she told the outlet.

"A lot of my stuff is going to be for skin. [I’m] trying to mirror skin care with makeup," she added.

Fans were up in arms over the promo images, which they claim show the E! starlet wearing "blackface," so she quickly addressed the controversy in order to not overshadow the launch.

"I would obviously never want to offend anyone. I used an amazing photographer and a team of people. I was really tan when we shot the images, and it might be that the contrast was off. But I showed the image to many people, to many in the business. No one brought that to our attention. No one mentioned it," she told the New York Times.

"Of course, I have the utmost respect for why people might feel the way they did. But we made the necessary changes to that photo and the rest of the photos. We saw the problem, and we adapted and changed right away. Definitely I have learned from it," she added.

We're slightly ashamed to say we're going to buy this!