It's about time!

YouTube has finally responded to the Logan Paul controversy, after the wildly popular viral sensation filmed a suicide victim in a forest in Japan and shared the clip with his 15 million followers.

"Many of you have been frustrated with our lack of communication recently. You’re right to be. You deserve to know what’s going on. Like many others, we were upset by the video that was shared last week. Suicide is not a joke, not should it ever be a driving force for views," the company said in a statement.

They were quick to note that a change in policy was coming, to ensure this kind of thing doesn't happen again.

"We know that the actions of one creator can affect the entire community, so we’ll have more to share soon on steps we’re taking to ensure a video like this is never circulated again," they added.

For his part, Paul has been falling all over himself trying to apologize and save his brand.

“I’ve made a severe and continuous lapse in my judgement and I don’t expect to be forgiven, I’m simply here to apologize. So what we came across that day in the woods was obviously unplanned and the reactions you saw on tape were raw, they were unfiltered. None of us knew how to react or how to feel," he said on his channel.

We just don't understand why this guy is famous in the first place?!