The pop princess is expanding her brand!

Britney Spears is partnering with Epic Rights to launch fashion and lifestyle merchandise, and the collection will span from fashion apparel, hair care, accessories, exercise gear to electronics, WWD reports.

"I am excited to collaborate with Epic Rights to create a new contemporary lifestyle collection,” the singer said in a statement.

"We see this new lifestyle collection as Britney’s next step in connecting with her legions of loyal fans around the globe. Sharing her style and fashion sense through products she has developed is a testament to her authenticity as well as her commitment to and appreciation of the fans that have made it all possible," her manager added.

Teaming up with Brit Brit virtually guarantees success!

"Britney continues to be one of the biggest pop stars in the world with numerous multiplatinum records and awards over the past 20 years. As a passionate artist, successful businesswoman and devoted mother, her strive for excellence is unparalleled," chief executive officer Dell Furano gushed.

If her exercise gear helps us get her body, we're in!