The backlash has begun!

Kanye's controversial comments about slavery being a "choice" has angered the public, radio DJ's, celebrities, and everyone in between. In fact, the hashtag #MuteKanye is trending, and people want society to basically turn their backs on him and refuse to give him any more attention.

"How do we get @kanyewest removed from all the streaming services?!?! He won't know how WRONG he is until he feels it and no one listens to him!!!" one Twitter user wrote.

"#MuteKanye I need everyone to keep this same energy when new yeezys & the album drop He won't be getting a dime of my money.. but he never has anyway so. Stop buying his shoes, stop streaming his music, stop going to his concerts...he is out of touch with reality and the millions of fans that have supported him! It's time for his peers to do the same #BlackoutKanyeWest #MuteKanye,' another added.

A petition is also going around to have Adidas drop their sports partnership with 'Ye, and it already has over 13,000 signatures. That said, the company is standing by him.

"We neither comment or speculate on every single comment that our external creators are making. Kanye has been and is a very important part of our strategy and has been a fantastic creator. And that's why I'm going to leave it. I'm not going to comment on every comment that he or someone else is making," Adidas AG Chief Executive Officer Kasper Rorsted said in a statement to Bloomberg News.

The Louis Vuitton Don better be careful!