He certainly knows how to get people talking!

Kanye just released his new Yeezy ad campaign, and it features a bunch of naked models wearing nothing but his pricey sneakers. We have to admit, the nudity draws your eyes to the footwear!

The rapper is a master at getting attention for his new collections, and that plan always involves Kim Kardashian.

This time, he had his reality star wifey set up paparazzi shots with Splash News days before the campaign release, but we paparazzi'd the paparazzi and released the pics a whole 12 hours before Splash, who had to get approval from Kimmy K herself. Hey, all press is good press, right?

If 'Ye gets his way, we're all going to be dressed like futuristic triathlon bike riders wearing moon shoes!