It certainly looks like it!

Kim Kardashian is famous for her butt, so why is she trying to downsize it? The reality star posted this Instagram to promote her new KKW beauty products, and fans were quick to notice that her booty looked noticeably smaller.

"You pay all that money for butt implants and then Photoshop it smaller?" one user wrote. "Her butt looks too normal here, we all know you have a fat ass and cellulite in real life," another wrote. Brutal!

Personally, we think her derriere is less shocking than her face... what is happening?! Is this some new fillers? Why does she look totally unrecognizable?