Posted on Wed Sep 16, 2009 01:40 PM PDT
We knew Beyonce was getting her own fragrance, but it looks like Abercrombie & Fitch is getting fired up over the fact that B wants to name it after their trademark scent!
Women's Wear Daily reports that A&F filed a lawsuit yesterday seeking to preempt any fragrance launched under the name of Beyonce's uh, "alter ego", Sasha Fierce. In a complaint filed in US District Court in Columbus, Ohio, Abercrombie said it began selling Fierce in 2002 and trademarked the fragrance in 2003. It's pretty much their most popular men's cologne, and you can smell it when you walk by any A&F store, so Beyonce HAD to have known about it right?
According to court documents, Beyonce filed a letter-of-intent application with the U.S. Patent and Trademark Office last September for the Sasha Fierce mark in the fragrance category. A&F said its attorneys sent a cease-and-desist letter to the R&B star after they became aware of her intent, but apparently Beyonce has continued to pursue the trademark.
Think A&F will win this one? Or will Beyonce have her way? I mean if she names it Fierce that's totally uncool, but if she's simply calling it Sasha Fierce, that's not that big of a deal is it?
Personally we think Sasha Fierce is completely ridiculous, so we wouldn't mind if the overpriced retailer wins this battle!
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