Posted on Thu Feb 9, 2012 01:30 PM PDT
Beyonce Knowles and Jay-Z filed an application with the U.S. Patent and Trademark Office on January 26 to protect baby Blue Ivy Carter's name, according to the Washington Post. The superstar parents want to reserve it for a future line of baby carriages, baby cosmetics, and diaper bags.
While this all seems a bit ridiculous, several individuals have already submitted their own applications for the name! Fashion designer Joseph Mbeh requested “Blue Ivy Carter NYC” just four days after the baby was born, and another applicant filed on January 20 for “Blue Ivy Carter Glory IV” to use for a line of fragrances. The trademark office has denied both applications, stating that the name belonged to a “very famous infant ” and consumers may falsely assume that the products were approved by the celebrity parents.
Beyonce and Jay-Z's application is still pending, but sources say it's a done deal because the couple are legally authorized to trademark the names of their children.
And speaking of baby products, Gwyneth Paltrow recently bought the tiny celebritot an $880 Bugaboo baby stroller. Think B will actually use it when she pushes her little one around town?
Is this a good business move? Or are Beyonce and Jay-Z going too far with this?
Beyonce To Direct Feature Film Documentary About Her Life - Aug 02, 2012
FIRST PHOTO - Twitpic Of Beyonce And Blue Ivy Shows Baby's Face For The First Time Since Birth - Jul 19, 2012
Beyonce Reads Letter to Michelle Obama In New Campaign Ad - Jul 16, 2012
Beyonce Posts Message To Frank Ocean After The Rapper Reveals His Sexuality - Jul 11, 2012
Beyonce Knowles' Dad Reveals That Two New Destiny's Child Albums Are On The Way - Jul 09, 2012