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Beyonce Knowles And Jay-Z Trademark Daughter Blue Ivy Carter's Name

Posted on Thu Feb 9, 2012 01:30 PM PDT

jayzbeyonceparis042411_04_X.jpg Beyonce Knowles and Jay-Z filed an application with the U.S. Patent and Trademark Office on January 26 to protect baby Blue Ivy Carter's name, according to the Washington Post. The superstar parents want to reserve it for a future line of baby carriages, baby cosmetics, and diaper bags.

While this all seems a bit ridiculous, several individuals have already submitted their own applications for the name! Fashion designer Joseph Mbeh requested “Blue Ivy Carter NYC” just four days after the baby was born, and another applicant filed on January 20 for “Blue Ivy Carter Glory IV” to use for a line of fragrances. The trademark office has denied both applications, stating that the name belonged to a “very famous infant ” and consumers may falsely assume that the products were approved by the celebrity parents.

Beyonce and Jay-Z's application is still pending, but sources say it's a done deal because the couple are legally authorized to trademark the names of their children.

And speaking of baby products, Gwyneth Paltrow recently bought the tiny celebritot an $880 Bugaboo baby stroller. Think B will actually use it when she pushes her little one around town?

Is this a good business move? Or are Beyonce and Jay-Z going too far with this?



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