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Beyonce Knowles And Jay-Z Trademark Daughter Blue Ivy Carter's Name

Posted on Thu Feb 9, 2012 01:30 PM PDT

jayzbeyonceparis042411_04_X.jpg Beyonce Knowles and Jay-Z filed an application with the U.S. Patent and Trademark Office on January 26 to protect baby Blue Ivy Carter's name, according to the Washington Post. The superstar parents want to reserve it for a future line of baby carriages, baby cosmetics, and diaper bags.

While this all seems a bit ridiculous, several individuals have already submitted their own applications for the name! Fashion designer Joseph Mbeh requested “Blue Ivy Carter NYC” just four days after the baby was born, and another applicant filed on January 20 for “Blue Ivy Carter Glory IV” to use for a line of fragrances. The trademark office has denied both applications, stating that the name belonged to a “very famous infant ” and consumers may falsely assume that the products were approved by the celebrity parents.

Beyonce and Jay-Z's application is still pending, but sources say it's a done deal because the couple are legally authorized to trademark the names of their children.

And speaking of baby products, Gwyneth Paltrow recently bought the tiny celebritot an $880 Bugaboo baby stroller. Think B will actually use it when she pushes her little one around town?



Is this a good business move? Or are Beyonce and Jay-Z going too far with this?

Comments (0)

Comments



 

 


Note: Your comment will post in 5 minutes. Practice patience and don't double your efforts. Thank you.

Posted by: Anonymous

These people are soooooo out of bounds and have their heads so far up their own asses it's pathetic. One day they will get theirs. All of their lies and mistreatment of others will come back to haunt them.



Posted by: Anonymous

Yet they are protected Media Darlings cause they campaign for Obama.



Posted by: kie

When I first heard this I was like really ?! But its obviously to prevent people from using baby blues name like the people mentioned above.



Posted by: moi

are you frikkin kidding me!???!!! who wants to use that name anyway!



Posted by: Just threw up in my mouth a little

Society makes me sick.



Posted by: Anonymous

OMG, they are DISGUSTING!! Obviously they only had a child to pimp it out to try to make mega millions. They should be ashamed of themselves!



Posted by: Anonymous

Blue stands for depression.



Posted by: Champ

These two phonies need to GO AWAY for good.



Posted by: RealTalk

Very smart move.



Posted by: anonymous

they both look like beasts, how frickin gross, ick, as if anyone would want the stupid name they chose for their puppy



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