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Gisele's Controversial Underwear Ad Campaign Slammed By Brazilian Government

Posted on Fri Sep 30, 2011 04:00 PM PDT

Gisele Bündchen is in hot water -- her native Brazil is not amused over her sexy new lingerie commercial!

The world's highest paid supermodel has recently been scolded by government officials. They pulled the plug on her "naturally beautiful" underwear commercial for the brand Hope because they feel it's too for provocative for TV.

In the commercials, Bündchen parades around in lingerie while trying to seduce an angry on-screen hubby who's mad at her for crashing his car, maxing out his credit card and inviting her mom to stay with them.

The voiceover exclaims: "You're a Brazilian woman -- use your charm" and it reportedly caused several Brazilian viewers to complain. "The campaign promotes the misguided stereotype of a woman as a sexual object of her husband and ignores the major advances we have achieved in deconstructing sexist practices and thinking," Brazil's secretariat said in a statement to The Guardian.

Whoops!



Hope lingerie's president Sandra Chayo responded to the negative press by claiming the company "never intended to come across as sexist...Gisele can testify that all of the situations shown in the campaign are jokes about daily life ... in no way should they be taken as being depreciative of the feminine figure. It would be absurd for us, who make a living off the preferences of women, to do anything to devalue our main consumer."

Do you think Gisele's undie add is too hot for TV?

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Posted by: Anonymous

i am sure she will stop counting her millions and worry about this.. probaly may cause her to look in the Mirror and say damn... that woman is so pretty even that Silhouette is sexy..



Posted by: Audaz

I don't know what's the fascination with her. She's build like a boy and is always putting her foot in her mouth. She should hire people to do that stuff for her cause she's just controversy... wait, I'm sure that doesn't benefit her. Never mind.



Posted by: Audaz

I don't know what's the fascination with her. She's build like a boy and is always putting her foot in her mouth. She should hire people to do that stuff for her cause she's just controversy... wait, I'm sure that doesn't benefit her. Never mind.



Posted by: Anonymous

Gisele is a beautiful woman with a lovely figure. The Brazilian Government must be a bunch of chauvinistic pigs as Gisele is showing far less in her Hope bra and bikini than you would see on a beach in Brazil. I see nothing wrong with the ad and I hope she was paid a couple million for her participation.



Posted by: Michelle

WTF is wrong with people we women are sexual objects im proud to be one. i also have a career. Humanity is so kfd up these days seriously .



Posted by: Gisele is HOT

The brazilian goverment should be proud that they are noted fore producing hot sexy women . That is something to be proud of. Also seems a little hyopocritical especially when women are way more naked for their Carnival!!!



Posted by: Anonymous

Crashing a car..CHECK
Spending a mans money on useless crap..CHECK
Thinking a house that the MAN paid for is yours and making decisions without him..CHECK..

Ok so whats sexist about this?



Posted by: Anonymous

Gizzy will do whatever for money.. she has no moral shame or worry as she is rich and doesn't need to worry about her next meal or where she will sleep.. it's all about her and money.. if you literally starve yourself, exercise excessively and do without even tiny rewards to get the perfect figure, you suffer a lot, you want to show off that body that puts her in so much pain and constant maintenance.. she is a slave to money.. must not fail or she will soon be not on top.. don't envy her.. it is living in hell



Posted by: Charles

huh get serious see nothing wrong with this ..



Posted by: forrest gump

good news: SHE IS JUST A SMALL STEP AWAY OF ENTERING THE PORN BUSINESS.
(PLEASE THANK "hUSTLER" FOR THAT.)



Posted by: Cory

What is so wrong about looking sexy FOR YOUR MAN?



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