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Julia Roberts And Christy Turlington Too Airbrushed For UK Ad Standards
Posted on Wed Jul 27, 2011 02:52 PM PDT
Should airbrushing be illegal?!
Well, no one's really saying it should ... yet. But the UK's Advertising Standards Authority has a problem with two L'Oreal-brand ads featuring Julia Roberts and Christy Turlington, claiming the commercials have been a bit too Photoshopped.
The ASA ruled both ads breach the code for standards of exaggeration -- calling the advertisements misleading -- and they've banned them from future publication.
Roberts' ad for Lancome promotes Teint Miracle, which claims it creates a "natural light" on the skin. The campaign was shot by famed photographer Mario Testino.
Turlington is featured in an ad for a Maybelline product called The Eraser, which claims to erase wrinkle lines.
UK politician Jo Swinson, who is well-known for her battle against the unrealistic portrayal of women in advertising, filed the complaint with the ASA saying the ads are "not representative of the results the product could achieve."
Is airbrushing wrong when promoting a product?
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Comments
LOL Then the UK must ban everything KockROACHian.
The ads are grossly misleading.
No woman that age looks like this without intervention by a plastic surgeon.
Seen pictures of Christie Brinkley lately? Someone took 25 years off her.
Nothing wrong with it - but no cream did that.
The only cream that actually does take off wrinkles is Retin-A
Especially when alternated with peptides.
But you can only get it by prescription.
That is beyond false advertising. Besides who says women can have no lines. Where did the media and ad execs and blogs etc. get off placing such cruel expectations on women. This site in particular is sooo guilty of cirticizing women. X17 does it in passive passive aggressive ways (i.e. she got a parking ticket and she doesn't look like a size 0.
It is impossible to fall out of love. Love is such a powerful emotion, that once it envelops you it does not depart. True love is eternal. If you think that you were once in love, but fell out of it, then it wasn't love you were in. There are no 'exit' signs in love, there is only an 'on' ramp. (( H_o_t_B_l_a_c_k_w_h_i_t_e. c_0_m )) Lots of my friends found their lovers through the se'rvice. You may have a try... ;)
this christy turlington is indeed a very scary american.