Aug 30, 2013 07:30 AM
He's taking to social media quite nicely!
On Thursday, Jay-Z debuted his latest music video Holy Grail featuring Justin Timberlake on Facebook, making it the first vid by a major recording artist to premiere on the social network.
With the rapper's 17 million fans to go with JT's 25 million, this strategy seemed to be a smart one that appropriately utilizes their massive reach potential within the social media sphere.
"What we’re doing with Jay Z today is really exciting and we think emblematic of the evolution for music and how musicians can connect with their fans," says Nick Grudin, head of content partnerships for Facebook.
Jay is no stranger to innovation, with his most recent being the $30 million marketing partnership with Samsung for his album Magna Carta Holy Grail earlier this year.
Watch the new music video above!