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Katie Holmes Models For J. Crew!
Posted on Thu Aug 19, 2010 07:50 AM PDT
Katie Holmes, Josh Duhamel and Malin Ackerman of the Romantics all pulled a paycheck from J. Crew in what was the first film-fashion marketing deal of its kind.
The preppy clothing retailer is a major sponsor of the new film which made its debut at the Sundance Film Festival in January but currently has no official release date. The movie's about seven close friends who reunite for the wedding of two of their friends (Duhamel and Anna Paquin). Only problem is, the bride and the maid of honor (Holmes) have a history of fighting over the groom.
The cast wears J. Crew clothing in the film, including the retailer's bridal range.
It should be noted that Katie designs her own fashion label, Holmes & Yang. The pieces can be found in Barney's and at other major retailers.
What do you think about entertainment-advertising alliances like this? Do you mind getting these subliminal message when you watch a film?
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