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Kelly Osbourne’s Fake Tan Ad Pulled Over Weight Loss Claims Controversy
Posted on Tue Apr 27, 2010 10:18 AM PDT
An ad featuring a fake-baked Kelly Osbourne who claims the spray tan makes her feel "10 lbs. skinnier" has been yanked after causing controversy in the UK.
"I looked healthy, I looked like 10lb skinnier, and it started to make me look at my body in a different way," Kelly said in a video that's been removed from the site. "It made me look at what looked better rather than what I didn't like, and I kind of got addicted."
St. Tropez Tan teamed up with Kelly Osbourne and The Prince's Trust charity, which helps disadvantaged youth, for a campaign aimed at young girls, but angry parents complained that Kelly's airbrushed pic, which features the words "self-esteem" painted across her chest are sending the wrong message.
"Telling impressionable young girls that having a spray tan and appearing on a reality TV show is the way to make yourself feel better is about as far off from my understanding of self-esteem as you can get," says Abi Moore of PinkStinks, a group set up by two mothers worried about the impact of marketing on girls.
The tanning company will still donate $15 for every $75 bottle sold, but The Prince's Trust confirmed to the Daily Mail last night that it is no longer supporting the campaign.
But Michelle Feeney, of St Tropez, said "We will continue to work with this brilliant charity to raise much-needed funds."
Such a strange product to team up with anyway!
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Comments
she's full of shit anyway...
Kelly, you look like Johmni
isn't this the fat chick that was on drugs and then lost weight because she is big? have you seen her legs - she will never loose those big huge calves. they are bigger than arod's and he uses steriods lol. these self esteen ads and dove ads are too little too late. there is no fighting the machine lol.
Even a square jawed pig can look trim with enough airbrushing.
She's "trim" cos she has an eating disorder.
Wow she looks great :) x really stunning in that picture :) x
Common', Kelly looked fantastic, with a black Bob haircut.
Almost like an asian girl.
A true beauty.
Now, with blonde hair, It Sucks!