A reality TV star, a novelist, and a
successful fashion designer? You know a fragrance and a line of hair extensions are coming next!
Lauren Conrad pulled the plug on her first clothing collection and launched a second, more affordable line of basics at Kohl's with her LC Lauren Conrad label, and now she's making plans for a third line of ladies' apparel.
Lauren hosted a party at Tao Beach in Las Vegas over the weekend, and she told People, â€œItâ€™s a contemporary womenâ€™s line. Where Kohlâ€™s is a lot of daywear, itâ€™s a lot of basics. This will be more specialty basics, more of a boutique line. It will be at a higher price point. It will be very different." Wait, didn't her first line get yanked because the price point was too high?
Lauren doesn't seem bothered that her first foray into the world of fashion failed for that same reason, and she's thrilled to be launching something a little dressier. "Itâ€™s one thing to work with a huge retailer like Kohlâ€™s and there is so much you get to do, but there is a little more of a thrill of doing it on your own," she said. "Itâ€™s a lot more work, itâ€™s a lot more stressful, but itâ€™s something I love doing so Iâ€™m really looking forward to it.â€