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Lauren Conrad To Come Out With A Third Clothing Line
Posted on Mon Aug 2, 2010 04:09 PM PDT
A reality TV star, a novelist, and a successful fashion designer? You know a fragrance and a line of hair extensions are coming next!
Lauren Conrad pulled the plug on her first clothing collection and launched a second, more affordable line of basics at Kohl's with her LC Lauren Conrad label, and now she's making plans for a third line of ladies' apparel.
Lauren hosted a party at Tao Beach in Las Vegas over the weekend, and she told People, “It’s a contemporary women’s line. Where Kohl’s is a lot of daywear, it’s a lot of basics. This will be more specialty basics, more of a boutique line. It will be at a higher price point. It will be very different." Wait, didn't her first line get yanked because the price point was too high?
Lauren doesn't seem bothered that her first foray into the world of fashion failed for that same reason, and she's thrilled to be launching something a little dressier. "It’s one thing to work with a huge retailer like Kohl’s and there is so much you get to do, but there is a little more of a thrill of doing it on your own," she said. "It’s a lot more work, it’s a lot more stressful, but it’s something I love doing so I’m really looking forward to it.”
Didn't she learn her lesson the first time? Overpricing it is NOT a good idea!
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Lauren Conrad May Not Be Relevant, But She Certainly Is Cute! - Jan 28, 2011
Lauren Conrad Isn't Worried About Competing With Audrina Patridge - Nov 09, 2010
Lauren Conrad Makes A Milk Moustache Fashionable - Oct 14, 2010
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