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« Nicole Richie's Ready To Start Planning Her Wedding | Main | Heidi Montag Pokes Fun At Herself »

Lindsay Lohan Suing E-Trade For Using The Name "Lindsay"

Posted on Tue Mar 9, 2010 07:45 AM PDT

Talk about milking it for all it's worth! And it's not "Lindsay Lohan," mind you, just "Lindsay." Because there's really only one Lindsay in the world right?

Lindsay is suing E-Trade for $100 million for using her "name and characterization" in their Super Bowl commercial, which featured talking babies, and one seemingly promiscuous, "milkaholic" baby named Lindsay.

The ad shows a baby boy videochatting with his girlfriend, apologizing for not calling her the night before. The baby girl asks, "And that milkaholic Lindsay wasn't over?" and two seconds later baby Lindsay pops her head into the frame and says, "Milk a what?"

Lohan's attorney, Stephanie Ovadia argues that the actress has the same single-name recognition as Oprah or Madonna, and she released the following statement:

    "Many celebrities are known by one name only, and E-Trade is using that knowledge to profit. They used the name Lindsay. They're using her name as a parody of her life. Why didn't they use the name Susan? This is a subliminal message. Everybody's talking about it and saying it's Lindsay Lohan."

In addition to the $100 million ($50 million in exemplary damages and $50 million in compensatory damages), Ovadia wants an injunction to force the ad off the air.

Chris Brown, a spokesman for Grey Group, who produced the ad, defends it saying, "just used a popular baby name that happened to be the name of someone on the account team."

Think Lindsay will get something out of this?



She must be pretty desperate?

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Posted by: Anonymous

Gotta admit..."That milkaholic Lindsay wasn't over?!"...I mean $100 Million is RIDICULOUS but I think they knew what they were doing and were trying to cash in on Linds and her issues and the gossip about her supposed alcoholism...seems fishy to me!



Posted by: Anonymous

Gotta admit..."That milkaholic Lindsay wasn't over?!"...I mean $100 Million is RIDICULOUS but I think they knew what they were doing and were trying to cash in on Linds and her issues and the gossip about her supposed alcoholism...seems fishy to me!



Posted by: The only sane one here.

Are you freaking crazy? Lindsay is a popular girls name. When I hear it I do not think of Lohan. I know tons of girls named lindsay, they come to mind before that crackhead does.



Posted by: Anonymous

This slag is getting Really Desperate for cash now that's she's snorted and drank thru all she manages to steal in other ways. I hope E-Trade counter sues and ruins her!



Posted by: The only sane one here.

Are you freaking crazy? Lindsay is a popular girls name. When I hear it I do not think of Lohan. I know tons of girls named lindsay, they come to mind before that crackhead does.



Posted by: Anonymous

i think if they were going to use a play on names, they should have banked on the fact that the spokespersons name is chris brown. lindsay is funn of her self. the only reason we are putting two and two together now is because she brought it up. i dont know how many people would have thought of her right away.



Posted by: Anonymous

she's gotta be kidding me.



Posted by: mewithanopinionthatmatters!

OMG! ROFLMAO! Who the hell does she think she is? I don't think of her when I hear the name Lindsay. I can't believe her lawyer would even agree to this case. This just a case of greed on Lindsay's part. She can't get an acting job, so she will start suing people! She has become such a joke! Like father like daughter!



Posted by: Anonymous

Lindsay Lohan must really be getting desperate for $$$$$$ cash.



Posted by: Sarah

HAHAHA does she really think she would get half of that or even win the case???? Theres no proof they were talking about her not like they said "Lindsay Lohan" and even if they did she still wouldnt get that kind of money. Stupid girl she really is delusional all that coke has messed with her brain. She should be lucky people are still even using her name.



Posted by: Anonymous

washed up whore is on her last legs and needs money



Posted by: Anonymous

I would never think of Lindsay Lohan in connection to this commercial.



Posted by: Anonymous

Tries to inject herself into everything! I guess she thinks sueing e-trade is like lining up for free swag.



Posted by: Anonymous

That night everybody tweeted that they thought i was indeed about Lindsay Lohan , and even telling her to sue.



Posted by: Anonymous

We could end all of this if no one every spoke that twit's name again.



Posted by: Anonymous

I saw the commercial a few times and thought it was funny and never did I even notice the name of the milk-a-holic baby. Sure didn't think of Lindsay Lohan!



Posted by: Anonymous

Lindsay&milkaholic its associated with Lilo brand.



Posted by: Anonymous

something...holic & Lindsay, its for sure Lindsay Lohan!



Posted by: Anonymous

love that commercial and never thought it was lindsey lohan- give me a break



Posted by: Whoever you want me to be

Narcissism has a first name and it is Lindsay.



Posted by: Anonymous

Slow down everybody. Lindsay's lawyer's name is Shawn Holly Chapman. Michael Lohan's lawyer is Stephanie Ovadia. This may be coming from Michael. Why would Lindsay's lawyers announce a lawsuit while Lindsay is overseas currently?? I'd like to hear from Lindsay's lawyer, I have never heard of Ovadia being associated with Lindsay, only Michael.



Posted by: Anonymous

LL thinks they are talking about HER????


Apparently she does not realize what a joke she has become in the industry.

Lindsay Lohan is seen as un-employable and a brand damager, according to some web sites.
No one will put her in a commercial.



Posted by: Anonymous

this poor girl is desperate! She thinks she is in the same cat. as Madonna and O.
What a fool she is.



Posted by: Anonymous

Gossip cop already said this was true.



Posted by: Maria

"I have just been accepted to the 19th best law school in Mongolia where I will prepare to help Lindsay sue Microsoft for $400 million because M comes after L in the alphabet meaning Microsoft have unfairly followed and stalked Lindsay. I will also personally sue Microsoft because my computer was the first ever computer to get herpes which is embarrassing and cheapens the brand name of 'Maria' "



Posted by: Anonymous

Does she think she still is a star with instant first name recognition?

Talk about being delusional and patting yourself on the back over nothing...



Posted by: Anonymous

She has elevated the name Lindsay to the likes of Oprah, Cher, Madonna? HAHAHA

Get over yourself Blowhan, you are not important and a nobody.



Posted by: Anonymous

She's probably just looking for a settlement because she's desperate for cash. I really hope E-Trade doesn't let her get away with it.



Posted by: Anonymous

I WOULD NOT even let this into my courtroom.. What I would do is laugh it off!If I could sue everyone with MY NAME, Holy hell I would be richer than trump and Gates.. HEll EVERYONE WOULD BE stinking rich!! Lindsey has gone way out of her bounds and digging for cash anyway she can get it.. I would drop this case so fast, this is a waste of the Justice system..



Posted by: Anonymous

HEY LINDSAY LOHAN=--NO ONE CARES ABOUT YOU...SO STOP TRYING TO INJECT YOURSELF INTO EVERY LITTLE CREVICE JUST SO YOU CAN SNORT ANOTHER DAY. IF IT WAS REALLY ABOUT YOU THEY WOULD SHOW A CRACKED OUT BABY WRECKING THEIR CAR AND BLAMING A BLACK KID ALL THE WHILE KISSING A BABY OF THE SAME SEX WITH COKE COMING OUT OF THEIR NOSES AND A VODKA BOTTLE..THATS WHO YOU REALLY ARE!



Posted by: Anonymous

9:35 AM LMAO



Posted by: Anonymous

Google 'Lindsay Lohan Sex Drilling' to see her latest humiliation.



Posted by: Anonymous

Never crossed my mind they were referring to Lohan. Though, she should be grateful, her name was connected with wholesome milk and not booze or drugs



Posted by: Anonymous

I'm goint to sue Lindsay for using my name. I'm older than her so I will sue for damages she's done to my name.



Posted by: Anonymous

If it was a vodka commercial or a Valtrex commercial or any trug commercial there might be a connection.

But MILK???? Get outta here!!!



Posted by: Anonymous

faded washed up former actress needs money



Posted by: Anonymous

I've seen this commercial several times and never once thought about Lindsay Lohan. She's delusional and trying to make it about her.



Posted by: Anonymous

She is over there in Europe trying to hustle up jobs.
Maybe Dior or Chanel will hire her as a floor sweeper in their studios.



Posted by: Anonymous

will feck for euros



Posted by: Anonymous

They shoulda had two red freckled turkey egss talking. Perhaps then some people might have associated the ad with Lohan.



Posted by: Anonymous

Poor stupid little girl. She thinks she's famous for something other than being a complete failure and addict.



Posted by: Anonymous

I have seen the commercial many times and have never thought of Lohan. Probably because Lindsay Lohan is a Lesbian.



Posted by: Anonymous

Who in the heck in Lindsey Lohan. When I hear the name Lindsey, I think of the beautiful actress Lindsey Wagner.



Posted by: Anon

When I saw the commercial for the 1st time I never thought it was about Lindsay Lohen. She does have a huge ego. I think this is a big stretch on her part. Way too many Lindsey, Lindsea, Lindsay, Lendsee, Lindsee names out there. Not buying it.



Posted by: Anonymous

8:00, you are nuts. This suit will never go to court - what a joke. Who does she think she is? The American public gives a rats ass about this dumb bitch. How many drunk, off milk, girls named Lindsay are in this world? Another stupid attempt at getting money that she didn't earn, stealing, or getting her name out in the press. She needs to give it up and get a real job.



Posted by: Anonymous

8:57 you are so right. This has Michael's disgusting mark all over it. The only one saying it makes sense is Orange Glo Kate Major and Michael sociopath Lohan.



Posted by: Anonymous

Let her be. She has rights like everybody else and has been the object of many tabloids and now this. It is weird that they use the name Lindsay and milkaholic. Really weird when they could use a different name. Whoever made the decision to combine the two wasn't very smart. So, I think they should be sued--go for it Lindsay.



Posted by: Anonymous

She really has lost it. Does she think she's the only person on this planet with that name?
She really must be down and out to stoop to this.



Posted by: Anonymous

12:06 Kate Major you would. You yourself would do anything to keep in the spotlight. So why not Lindsay? She doesn't have name recognition. Oprah, Cher...Madonna. She is not even in the same ranks as them. This will be dismissed. Much like you will when Michael dies or you get beat up enough. You are so young and have so much to learn.

Worst PR mistake for Lindsay EVER. Of course it reeks of Michael. He's the only person who would put this together. Can't pay child support? HUH?



Posted by: Anonymous

12:06 is an idiot



Posted by: Anonymous

12:06, get off the crack pipe. Actually, more lawsuits like this will insure her to be broke quicker and her demise will be a lot sooner. Go ahead a file a suit, you will lose not only money, but everything else. I forgot, you're already there. What a dumb skank poser.



Posted by: Anonymous

If you guys didn't think of Lindsay, that's weird. The thing is, the baby at the end has red hair. That's not a coincidence IMO. And, the reference is pretty clear as well, babies don't talk and trade stocks and don't get drunk but they do drink milk so that's why "milkaholic" works for an alcoholic and people are familiar with Lindsay's problems. That said, the argument used for her being recognized for her first name is ridiculous and I'm not sure they did this to expect to win. Perhaps it is more to deter other companies from referencing Lindsay in any way in the future.



Posted by: Anonymous

This bitch is crazy if she thinks she's on a one name basis like Madonna and Cher. Lindsay's such a common name.



Posted by: lindsay

my name is lindsay too. maybe I should sue for 100 million!



Posted by: Anonymous

Why does everybody say the same mindless shit? Lindsay didn't say she had one name recognition, it is a tactic being used by her father's lawyer representing her that is arguing that Lindsay has one-name recognition. It's a poor argument but Lindsay didn't say it. It is OBVIOUS that the "milkaholic" is Lindsay Lohan, the baby is named Lindsay, it has red hair, and Lindsay did a spoof of herself in a date video where she called herself a shopoholic and in California an alcoholic. It's not Lindsay's ego that's saying this, lots of people were saying it was Lohan when the original commercial aired during the Superbowl and tweeted it. So, I'm tired of hearing that if someone's name is Lindsay that they could sue. It is the fact that the baby is called a milkoholic (alcoholic) and has red hair and actually has a name of Lindsay that points to Lindsay Lohan vs. any other Lindsay. But that's not enough for a lawsuit and it makes Lindsay look ridiculous though I feel very strongly this is all Michael Lohan's idea that Dina agreed to.



Posted by: Anonymous

C'mon of course it was based on Lindsay Lohan......they used her name and then saying Milkaholic (referring to Lindsay Lohan as a alcoholic). And after the commercial LOTSA people were tweeting Lindsay....all thought it was about her and only her. Why would all those people do that? coz most thought about Lohan when they saw it.



Posted by: Gawker

Lindsay Lohan Too Crazy (Or Broke) Even for Her Flack (Updated)

Lindsay Lohan is "on hiatus" from her power-publicist Leslie Sloan-Zelnick, reports the website Crushable. So the actress will have to explain suing a taunting milkaholic baby and getting fired from an escort job on her own. She's a very creative communicator! Update: We've been told that Lohan has been on hiatus with her publicist since last summer and Sloane-Zelnick has been typically directing reporters to contact Lohan's lawyer instead.



Posted by: Anonymous

she has a point and agreed, the whole super bowl night peeps were telling her (on twitter) that they thought it was about LL. the same peeps now probably say it's ridiculous that she thinks it's about her. Yeah right.



Posted by: Anonymous

Yeayyyy Liloooo !!!!!!!!!!!



Posted by: Anonymous

Seriously...the girl has only 300K followers on Twitter. Kim Kardashian, Sam Ronson they are all in the millions. So how many people REALLY twittered to her that it was her as reference? 40/50. That is insane. This is a unbelievable stoop for her. She'll lose and will never work again. Her father has helped her out so far with that. Obviously by Stephanie representing the lowest of the low...Major, Glassman and Michael Lohan she looks absolutely PATHETIC!!! Only one dream team could have thought this up and its partially due to the money he owes her mother...you guessed it Michael himself. I'm sure he thought of this as he was getting his blood pressure taken. When he was "near next to a stroke", taking someone elses Nitro etc. having symptoms of a heart attack. You know the normal sociopathic stuff this INSANE POS does.



Posted by: Anonymous

Well there's a link between "Lindsay" & "...aholic". You know, Lindsay has a history as a supposed "alcoholic".
And of course there more Lindsay's, but none is as famous as her in the US (or maybe the whole world). That in combination with the "...aholic" makes you think about lindsay lohan.



Posted by: Anonymous

Well done Lindsay, she's right. It's that Lindsay the babies are talking about, OF COURSE!



Posted by: Anonymous

7:09 It IS Michael Lohan behind this lunacy. Michael and Dina have destroyed much of Lindsay and when they are done they'll try to build up Ali and destroy her too. Lindsay needs a makeover, new management, have minimal contact with her sick parents, to address her serious mental and physical illnesses, and to learn how to pick good friends. Lindsay's lawyer Stephanie, that's NOT Lindsay's lawyer. Holly Chapman, Lindsay's REAL lawyer probably told Lindsay NOT to go ahead with this farce. But Lindsay went with family. Too bad.



Posted by: Anonymous

ofcourse they used the name Lindsay as a parody of her life. that's what made the advertisement funny. (and yes, many (and i mean MANY) tweets about her being a milkaholic that night)



Posted by: Anonymous

'The firm just used a popular baby name that happened to be the name of someone on the account team'
YEAY RIGHT so believable NOT! UGgghhhhh



Posted by: Anonymous

The Associated Press, New York Times and Washington Post picked up the story. I hope her lawyer bleeds her dry.



Posted by: Anonymous

Lindsay WHO? She is such a "has been" that a successful commercial series certainly doesn't need to use her name for any additional recognition. However, the same can't be said for her.



Posted by: Anonymous

LG90076079 - Linds is free to do what she wants to do - My Sweetface has every right to it...By the way Lindsay, u r the Hotttttest Girl on this earth....Keep it real n ignore the haters....



Posted by: Ann

Legally, Lohan will not get anything out of this lawsuit as her first name does not have a copyright, as far as I know. Second, the defense will argue the obvious: the character themselves are babies and cannot really engage in such conversations thus making the whole entire dialog fictitious. Not to mention, as of recently, "Lindsey," is into girls not stock savvy baby boys. Altogether the lawsuit is frivolous.



Posted by: Anonymous

1:32 AM tagged in top thread.



Posted by: Lindsay Nomand (silent D), 24, but much better looking than Lohan

If she's allowed to go through with this rediculous claim I will start proceedings myself for her defaming my name! When people speak to me on the phone they always have to ask if I'm her!! I don't want to be associated with her!!! Yuk



Posted by: Anonymous

youve got to be kidding me
babies drink milk and many babies are named linsey, lindsay, linsee,..... and lindsay does not have a name like oprah or madonna- get over your self



Posted by: MamaBear

She is more known for Lyndsanity or Loho or Hohan than Lyndsay! CRAZY, she is so cracked out! I wish she would disappear into the atmosphere.



Posted by: Anonymous

The baby's hair is NOT red - some of you are total idiots.
NO ONE thinks that this was Lindsay Lohan. If they do - they are on crack just like her.



Posted by: Anonymous

since when did the world revolve around this washed up train wreck? perhaps we should all sue her for insinuating that she has talent!



Posted by: Anonymous

i would like give my baby name lindsay if a girl. shall i ask permission to all have name lindsay? to lindsay lohan self, where we can contact her? she never care to us. manny people have a same name and could be also same problem. this because lindsay lohan feel famous then she can do what she want. embarassing!!!!grow up girl!



Posted by: Anonymous

It says milkaholic not 'alcoholic'.Oh Lindsay!



Posted by: Molly Moo-Cow

I think the dairy farmers and milk producers should sue E*Trade. Why should a wholesome product like milk be miligned by someone as infamous as Lindsay Lohan.



Posted by: Lindsay is a LOSER. Always has been always will be.

Lindsay, Please do the world a favor and just kill yourself. You are the biggest laugh in showbiz. And nobody cares about you or your worthless family.



Posted by: Anonymous

10:48, darlin your creepin us out here. Your makin people sick with the "Sweetface" s*it.



Posted by: Anonymous

If Lindsay thinks she is anywhere near the caliber of Madonna and Oprah ~ she is truly has a skewed perception of reality. Next thing you know, she will patent her name and all rights to it. All parents will have to seek permission and pay a fee to name their baby Lindsay. What's next...?



Posted by: Anonymous

Lindsay drinks milk?



Posted by: anonymous

that hag must be really broke to try and milk that ad for that much money! frankly, when i watched the ad, she never once entered my mind. what a sorry joke to think people still remember an' care about her! lindsay lohan, why doncha stay in europe til the world ends, maybe they'll buy your drama there.



Posted by: Nathan

I disagree with you posters that think this is not related to LiLo. SHE WAS THE FIRST THING I THOUGHT OF WHEN I SAW THIS COMMERCIAL. For those of you that didn't think of her, well, you're just retarded.



Posted by: Anonymous

I would never in a million years connect Lindsay Lohan to milk or E-Trade or a baby for that matter.



Posted by: Anonymous

she isn't really helping her image much by suing. she's just basically admitting she's druggie alcoholic that spreads her legs too much... but i guess any publicity is good publicity when you're that desperate.



Posted by: Jocko

Not a chance she has a case, even in la la land.



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